Round - Timelessly Classic, the round brilliant cut diamond will always be the most popular and classic shape. It is beloved for its unmatched brilliance and beauty and it returns the most amount of light due to its ideal facet pattern. It resembles a simple circle, which makes it extremely versatile.

Oval - Flattering and elongating, oval diamonds look larger than round diamonds and creates a gentle elongating effect for which elliptical gemstones are treasured. They make a woman’s finger seem longer and more slender. It’s popularity has soared in recent years and the oval is definitely one of our top selling shapes.

This cut is particularly flattering due to it's elongated shape

Emerald Classic - “Hall of mirrors” creates exceptional clarity. The ultimate vintage cut, a classic emerald cut diamond exudes old-world glamour. Unlike the multi-faceted brilliant cuts, this step-cut diamond isn’t known for sparkle, and should be enjoyed for its lustre and clarity instead.

The sophisticated Emerald cut is a rectangular shape with flat corners. It has a step cut facet design, which resembles a deep staircase and has the refractive effect of a series of mirrors.

This cut is particularly flattering due to it's elongated shape

Pear - Also known as teardrop of joy, the Pear cut diamond has often been a favourite of royalty and is also known as the teardrop diamond. The deep, mesmerising Pear cut is a combination of the rich fullness of the Round Brilliant and the sparkling intensity of the Marquise. Though traditionally used in pendants and drop earrings, this cut is also an eye-catching addition to rings. It’s a unique, beautiful cut that looks especially good in a halo setting and is known to have a slenderising effect on fingers due to its tapered end.

This cut is particularly flattering due to it's elongated shape

Asscher - The Asscher cut diamond can be seen as a 21st-century update to the Emerald cut. Also known as a step-cut, the Asscher cut features longer facets which give it a staircase appearance. It flashes long lines of sparkle, instead of the typical all-over sparkle. This cut features a square shape with many small step cuts along the top edges, and longer facets underneath for a Hall of Mirrors effect. The Asscher cut has a facet plan that draws the eye into the gemstone, giving it depth.

Cushion - The Cushion features a similar square silhouette to the Princess cut diamond, but has rounded corners, sometimes referred to as a Pillow cut, the Cushion cut has an open culet (the bottom point of the stone) The result is a deep, luxurious gemstone with a romantic effect. This is a square diamond shape with rounded corners and 61 facets. The cushion cut is one of the most brilliant cuts of all square and rectangular shaped stones, and makes a wonderful choice when looking for a classic shape that is more unique. Elongated cushions are also a wonderful choice for diamond shape. What that means, for those who don’t know, is when the diamond is longer than is is wide. Contact us directly if you would like an elongated cushion for your jewellery.

Emerald radiant - If you’re looking for an alternative to the popular Princess cut, a Radiant cut diamond for your engagement ring makes a lovely and classic choice. This cut is perfect for those who seek a breathtaking combination of an Emerald cut whilst craving the classic sparkle of a Round Brilliant cut diamond. A relatively new diamond shape, the Radiant cut was designed by Henry Grossbard in the late 1970s. He created a cutting technique that combined the best elements of Emerald and round diamond shapes–allowing Radiant diamonds to exhibit incredible brilliance and fire. The Radiant is also the first cut to have a brilliant-facet pattern applied to both the crown & pavilion which makes it exhibit fierce shine with much more brilliance and sparkle.

This cut is particularly flattering due to it's elongated shape

Princess - The princess cut diamond is a traditionally square diamond with sharp edges and 59 facets. The cut has a square shape when viewed from above, whilst from the side it is similar to that of an inverted pyramid. Princess cut diamonds have intense sparkle and intricate cross facets making it a favourite: as of 2015, princess cut diamonds were the second most popular choice for an engagement ring.

Heart - The gentle and endearing Heart cut diamond is also one of the most scintillating jewel designs. A modified version of the classic round brilliant, its rounded pavilion gives it incredible refraction and breathtaking brilliance, while the pointed bottom and gracefully curved arches at the top complete the shape with perfect symmetry.

Marquise - Similar to Pear, the Marquise cut diamond appears the largest of all cuts. Also known as “Navette”, meaning little boat in French, due to the marquise diamond’s boat-like shape. The long shape has a flattering, slenderising effect on the fingers, due to the tapered edges on both sides. A sleek and seductive design, the perfect Marquise cut gemstone should always be cut in a 2:1 aspect ratio, meaning it must be twice as long as it is wide to have the proper aesthetic effect.

This cut is particularly flattering due to it's elongated shape