"Ethica Diamonds started as a passion project and to this day, nothing has changed. I wanted to educate a forward-thinking approach to shift the long engrained social norms around diamond jewellery shopping which often involves how much you think you should spend.

Instead, I believe that the importance for such a meaningful purchase, especially as it is gifted from the heart, should be focussed on whether it is free from human or environmental harm during its production.

I wanted to show people that there is a kinder, more meaningful way to buy diamond jewellery, without compromising on quality or ethics"