As we approach the season of gifting, we find ourselves looking closer at what a gift truly represents. At Ethica Diamonds, we believe a diamond should be more than a beautiful object: it should be a reflection of the wearer’s values and a tribute to the world we inhabit.
This year, our Valentine’s collection is inspired by The Alchemist’s Journey, the transformation of carbon and light into symbols of hope, renewal, and calm energy.
The Poetry of Origin
Every piece in our Newquay boutique carries a name with a story. Take The Danica Earrings, derived from the Slavic word for ‘Hope’. These 1.2ct diamond hoops are crafted with an undulating wave design, serving as a reminder that even in the busiest lives, there is a graceful rhythm to be found.
For those who feel the pull of the Atlantic, The Ninette Pendant is our tribute to the Cornish coast. Featuring a show-stopping 2.81ct blue moissanite encircled by a lab-grown diamond halo, it captures the deep, oceanic soul of Newquay in a recycled gold setting.

Designed for Everyone
Luxury should be inclusive. Our latest arrivals, including The Phoenix Necklace (meaning ‘Renewal’) and The Zephyr Signet (‘Calm Energy’), are designed with a gender-neutral, minimalist aesthetic. With their tactile, textured gold surfaces, these pieces are made to be lived in, whether worn as a solo statement or layered to tell a personal story.

A Tale of Two Signets: Celebrating Sisterhood
Love takes many shapes. We were recently touched by a client who visited our store to select an engagement ring, but left with something equally special: two bespoke signet rings. One for herself, and one for her sister.
Designed to nestle together, these rings represent a ‘shared facet’ of their lives. It reminded us that Valentine’s Day is a perfect moment to honour the ‘Sovereign Luxury’ of family and friendship, the people who are our bedrock.

Your Vision, Our Craft
Whether it is the 0.25ct sparkle of The Lucien or a completely bespoke creation, our Cornish team is here to help you customise your choice. From changing stone colours to selecting recycled 9k white, yellow, or rose gold, we ensure your gift is as unique as the person receiving it.
Visit us in our Newquay store this week to find a gift that does not just shine; it speaks.